Things To Do

Highway 1’s dynamic live music scene plays out at a multitude of unique venues. From cozy bars to renowned stages, Highway 1 offers an eclectic array of live musical experiences to suit every preference. Visitors find that Highway 1 concerts transcend traditional spaces, unfolding at lighthouses, beer gardens, vineyards…

Cayucos has perfected its patriotic festivities over the course of several decades. Visitors even plan their year around the 4th of July in Cayucos, to connect with friends who do the same, year after year.

See the sights and highlights along the Highway 1 Discovery Route! Featuring 101 miles of adventure, the route stretches from the scenic coastline in Ragged Point south through the agricultural communities of Oceano and Nipomo.

Air Sports abound in Oceano and Nipomo, the perfect place to take to the skies. Whether you’re looking to land your plane at an airport that claims the coveted title of “closest to the Pacific” or dream of taking to the skies in a vintage WW2 era…

The quaint, historic, and lively, Village of Arroyo Grande (Downtown), charms visitors with its one-of-a-kind shops, dining, and community events.

The beauty and bounty of Highway 1 inspires a wealth of art and culture in each of its communities, Arroyo Grande and Edna Valley among them. In Arroyo Grande, find a lively sense of history inside impeccably-preserved buildings like the Santa Manuela Schoolhouse. This quaint spot and others…

The culture and art found in Avila Beach has its roots in the beauty and proximity of the ocean itself. From art galleries and art shows to public art, historic architecture and jewelry classes, everything is influenced by the calm San Luis Bay. Find a wealth of fine…

The charming hamlet of Cambria lies along a stretch of Highway 1 so picturesque, it can’t help but foster creativity and culture. This historic town sets the stage for some of Highway 1’s most beloved and meaningful artistic endeavors. Visit the Cambria Center for the Arts, where locals…

The sunny beach town of Cayucos boasts a wide array of arts and culture to explore and enjoy. The common thread between it all? The presence of the mighty Pacific Ocean, just steps from downtown Cayucos. The influence of the sea can be found in nearly every artistic…

Our abundant stretch of Highway 1 combines incredible scenery with rich art and culture offerings. Here, artists, performers, historians and storytellers come together to create a vibrant community. From Hearst Castle’s world class art collection to historic buildings and colorful murals, there’s much to take in. Explore native flora and…

Art and culture come alive in Oceano and Nipomo, providing enriching opportunities for the whole family to enjoy. From exploring California’s early Rancho history at the Dana Adobe & Cultural Center to discovering local art galleries and studios, experience a captivating mix of historical and creative offerings. Whether…

The cultural landscape in San Simeon is dominated by Hearst Castle, the rambling estate built in 1919 by media magnate William Randolph Hearst. A passionate art collector, Hearst’s love of antiquity was influenced by childhood travels with his educator mother, Phoebe Hearst. The 90,000-square-foot home and gardens set…

With its long stretches of white sand, boardwalks, pet-friendly spots, wildlife and bustling harbor, Avila Beach has attracted visitors for centuries.

When it comes to old-fashioned fun and farm-fresh flavor, the Avila Valley Barn fits the bill. Once a tiny fruit stand, the Avila Barn now offers a petting zoo, hayrides, gift store, sweet shop and bakery.

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

Visitors can find a spectrum of options, with ideal beaches for sunbathing, beachcombing, wildlife viewing, surfing, tidepooling, doggie fun or even dune-driving.

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us.