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It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

Central California's oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

On California’s Central Coast stretch of Highway 1, a low-key exploration of wineries, restaurants and nature.

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.