Things To Do

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Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

Featured Attractions

Hearst Castle

Cayucos Pier

Oceano Dunes

Piedras Blancas Lighthouse

Activities

Best Things to Do

Arts & Culture

Beaches

Biking

Fishing

Golfing

Hiking

Shopping

Surfing

Wildlife Viewing

Farmer’s Markets

Spas & Wellness

All Things to Do

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  • Art and Culture of Highway 1

    Art and Culture of Highway 1

    Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…
  • 5 Surprising Ways to Hike the Beach along Highway 1

    5 Surprising Ways to Hike the Beach along Highway 1

    These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.
  • Outside Names Cambria as #2 Best Beach Town in the US

    Outside Names Cambria as #2 Best Beach Town in the US

    Forget waking up at dawn to save your spot or navigating through crowds on Main Street. These coastal destinations are all about empty stretches of sand, activities for everyone, and oceanview rooms that don’t break the bank.
  • 4 Ways to Wellness and Romance on Highway 1

    4 Ways to Wellness and Romance on Highway 1

    Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…
  • Cambria Spa and Wellness Experiences

    Cambria Spa and Wellness Experiences

    Cambria
    Anyone who has been to Cambria will tell you: this is a healing, calming, and nurturing place. With miles of native Monterey pines, rugged coastline and bright blue sky, Cambria provides rest, rejuvenation, and tranquility to those who seek it. Spa, massage and wellness practitioners offer a very…

  • Cambria Downtown

  • Cambria East Village Downtown

  • Travel + Leisure’s 20 ‘Secret’ Spots Along California’s Pacific Coast Highway

    Travel + Leisure’s 20 ‘Secret’ Spots Along California’s Pacific Coast Highway

    California’s iconic Highway 1 has many natural and historic attractions along the Central Coast, famous for its beaches and migrating whales. But there are also numerous “secret” spots along the approximately 440-mile route.
  • Highway 1’s Hidden Secrets: Surprising Highway 1 Wildlife Viewing Tips Stewardship Travel Logo

    Highway 1’s Hidden Secrets: Surprising Highway 1 Wildlife Viewing Tips

    Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.
  • Day Spa and Massage Retreats on Highway 1

    Day Spa and Massage Retreats on Highway 1

    Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…

  • Cambria Pines Lodge

  • Parade Highlights Highway 1 Hidden Gems

    Parade Highlights Highway 1 Hidden Gems

    Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!
  • Highway 1 is Home to ‘Coastal Calm’

    Highway 1 is Home to ‘Coastal Calm’

    Central California's oceanside cities inspire a luscious sense of peach.
  • Trendsetter’s Hidden Secrets Checklist along Highway 1

    Trendsetter’s Hidden Secrets Checklist along Highway 1

    You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!
  • A Favorite Among Top Journalists: Highway 1 Stewardship Travel Logo

    A Favorite Among Top Journalists: Highway 1

    Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…
  • Choose Your Highway 1’s Hidden Secrets Adventure Style Stewardship Travel Logo

    Choose Your Highway 1’s Hidden Secrets Adventure Style

    Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!
  • Beach Weddings on Highway 1

    Beach Weddings on Highway 1

    Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

  • Fiscalini Ranch Cambria