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Vacation days were made to be enjoyed! Spend your hard-earned days off along Highway 1.

When you Travel for Good on your Highway 1 Road Trip, you’ll do more than discover scenic views and exciting wildlife experiences. Thanks to the following itineraries, you can leave our special slice of California coastline even better than you found it! View Elephant Seals…

In this slow-paced rural region, artisan communities are connected both to each other and the natural world, working against backdrops of olive groves, cool valleys and a coastline blanketed in early-morning mist.

Looking for things to do and on Highway 1? With serene beaches and historic piers, farm-fresh dining and ocean views, this iconic scenic route offers an array of unforgettable coastal experiences. Explore sun-drenched dunes, hidden waterfalls and cultural gems on this iconic stretch of California roadway. With boundless things to…

It’s the journey, not the destination! When it comes to taking a road trip on Highway 1, you’re bound to enjoy every mile along the way. From expansive ocean views and coastal hikes to unexpected animal sightings and delicious surprises around every turn, you’ll find no better way…

From Crai S. Bower of AARPRegardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a…

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or…

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!

The beauty and bounty of Highway 1 inspires a wealth of art and culture in each of its communities, Arroyo Grande and Edna Valley among them. In Arroyo Grande, find a lively sense of history inside impeccably-preserved buildings like the Santa Manuela Schoolhouse. This quaint spot and others…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!

Central California's oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Dairy Creek Golf Course, located north of San Luis Obispo and just south of Los Osos and Morro Bay, is now home to Toptracer. This fun technology is the same as used on the PGA tour and helps golfers improve their game with more data. See launch, speed, curve and…

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…