Things To Do

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

Central California's oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Dairy Creek Golf Course, located north of San Luis Obispo and just south of Los Osos and Morro Bay, is now home to Toptracer. This fun technology is the same as used on the PGA tour and helps golfers improve their game with more data. See launch, speed, curve and…

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…

A happier hour awaits! Thankfully, distilleries along Highway 1 are as welcoming as our wine tasting rooms and craft breweries. Discover top shelf spirits poured with a smile, including rich brandies, herbaceous gins, flavorful grappas, complex rum—even rye whiskey and bourbon aged in wine barrels. With distinct distillery trails to…

From Laurie Werner at ForbesCraggy cliffs bordering crashing waves with blankets of fog rolling in over one stretch of road and then suddenly disappearing around the next bend.  If you drive down California’s famous Highway 1 from San Francisco to…

From Eric Lindberg at AAA ColoradoFor many travelers, the stretch of California halfway between Los Angeles and San Francisco is merely a drive-through gas stop. But just off Highway 101, rolling hills of vineyards that produce some of the state’s best wines descend toward the…

Locals love the beer at Liquid Gravity Brewing —which is really saying something considering how many brews they have to choose from. Brewer Brendan Gough worked for fellow hop heads at Central Coast Brewing and Firestone-Walker Brewing before opening Liquid Gravity. The term “liquid gravity” refers to the…

Since 1988, SLO Brew has contributed to Highway 1’s craft beer scene as well as its music scene. The old SLO Brew location in downtown San Luis Obispo served pints of its beer and welcomed bands and musicians from far and wide to play its storied stage. Today,…

In an industrial area at the edge of Edna Valley, this brewery welcomes beer lovers and the beer-curious to taste their small-batch brews. Just off Tank Farm Road, the Oak and Otter Brewing Company taproom offers something for everybody. Like so many of the Central Coast’s ace brewers,…

Yes, it’s a bizarre name, but There Does Not Exist isn’t your standard brewery. Case in point: the brewery’s location. Near the edge of Edna Valley off Suburban Road in San Luis Obispo, There Does Not Exist stands, unmarked, in an industrial park. (It begs the question: does…

Whether you prefer lagers, wild ales, IPAs or porters, our stretch of Highway 1 has beer for every kind of palate. This is home to pioneering brewers who have helped usher the craft beer movement to the nation and the world. They also inspired younger brewers to start…

On California’s Central Coast stretch of Highway 1, a low-key exploration of wineries, restaurants and nature.

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.