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Hearst Castle is calling—won’t you come in? After a two year closure, this world famous San Simeon estate is open to the public and ready to wow. Boasting a world class art collection, more than 100 plush rooms, opulent pools, manicured gardens, sunny terraces and glittering pools, there…

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which…

Get ready for an artistic adventure along Highway 1. This breathtaking coastal route isn’t just about stunning vistas—it’s a living gallery where creativity, history and natural beauty collide. From the world-class opulence of San Simeon’s Hearst Castle to charming Cambria art galleries, the Highway 1 art and culture scene is…

These aren't your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Forget waking up at dawn to save your spot or navigating through crowds on Main Street. These coastal destinations are all about empty stretches of sand, activities for everyone, and oceanview rooms that don’t break the bank.

Looking to pamper yourself with a Big Sur spa day? Revitalize your body and calm your mind in scenic San Simeon and Ragged Point. With spa and wellness retreats nestled along scenic Highway 1’s Gateway to Big Sur, you can enjoy an array of spa and wellness…

Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the…

California’s iconic Highway 1 has many natural and historic attractions along the Central Coast, famous for its beaches and migrating whales. But there are also numerous “secret” spots along the approximately 440-mile route.

Take a walk on the wild side! Discover Highway 1’s most surprising wildlife viewing tips this winter, the perfect time to catch awe-inspiring animals and sea life in action.

Though large animals are extremely rare globally, we’re still fortunate in North America to see many species that live on or near our continent.

Rejuvenate mind and body with relaxing Highway 1 spa and wellness experiences to suit every need. Whether you seek a refreshing facial or therapeutic massage, there’s countless ways to boost wellbeing along Highway 1. From soothing Big Sur spa and massage treatments to natural hot springs in Avila Beach, discover…

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Road Trip is a destination in its own right!

Central California's oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you're a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Road Trip. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for…

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

Beach weddings along Highway 1 offer up the perfect combination of sunny weather, gorgeous coastal scenery and oceanfront hotels and vacation rentals perfect for hosting your big day and guests. With miles of pristine coastline and untouched alcoves, you can say “I do” backdropped by crashing waves, glittering…